Introduction
Agencies and entrepreneurs seek ways to build their own branded platforms. Learning how to white label GoHighLevel lets you offer a private-label CRM under your name. You avoid building software from scratch. You save both time and money. You give clients a custom branded dashboard they love. This guide explains every step in clear, simple terms. You will see why white labeling boosts revenue, loyalty, and trust. You will follow a tested setup process. You will discover tips for pricing and success measurement. By the end, you will know exactly how to white label GoHighLevel and transform your agency into a tech leader.
What Is White Label GoHighLevel?
White labeling means rebranding an existing product as your own. When you learn how to white label GoHighLevel, you create a custom CRM that clients see as yours. You control the logo, colors, and login domain. You remove generic labels and replace them with your agency’s identity. You offer a private-label CRM to your clients. You keep clients in your ecosystem. You also tap into a proven SaaS product without high development costs. Your branded platform carries your agency’s reputation and expertise. Clients won’t even know they use a third-party tool—they will think it’s your own software.
Key Benefits of White Labeling
Brand Consistency
Clients log in at your custom domain. They see your logo on every page. Colors match your website and marketing materials. This consistency builds trust and loyalty.
New Revenue Stream
Charge a monthly fee for platform access. You add a new income line on top of your core services. Recurring revenue provides stable cash flow.
Client Loyalty
When clients use your branded tool daily, they stay longer. They see you as a technology provider, not just a service vendor. They renew contracts because they rely on your platform.
Competitive Edge
You stand out from agencies using generic tools. You offer a truly custom solution. Prospects choose your agency because you provide unique tech under your brand.
Cost Efficiency
You avoid building software from scratch. You skip costly development and maintenance. You leverage GoHighLevel’s updates and support under your own brand.
Learn how branding boosts revenue—download our guide!
Core White-Label Features in GoHighLevel
Custom Domains & Subdomains
Point any URL (like crm.youragency.com) to GoHighLevel’s servers. Clients log in on your domain. They never leave your brand’s web address.
Branded Login Screens
Upload your logo, theme colors, and welcome text. Clients feel they use your in-house tool. You remove all GoHighLevel logos.
Email & SMTP Customization
Connect your email provider to send from your own domain. Set DKIM and SPF records for better deliverability. Your emails come from you, not a shared server.
White-Label Mobile App
Offer iOS and Android apps under your name. Clients install your custom mobile app from app stores. You replace GoHighLevel’s name with your agency’s name.
Access Controls & Permissions
Create user roles like Admin, Manager, or Viewer. You control what each client or team member can see. You protect sensitive data and ensure security.
These features deliver a polished, agency-owned CRM and show you exactly how to white label GoHighLevel.
See a live white-label demo—book now!
Step-by-Step White-Label Setup
- Planning & Prerequisites
- Choose your custom domain (e.g., crm.youragency.com).
- Obtain an SSL certificate.
- Gather your logo files and brand colors.
- Confirm you have access to DNS settings.
- Configure Brand Settings
- Go to Settings → Company Settings in GoHighLevel.
- Enter your agency name and address.
- Upload your favicon and main logo.
- Select your primary and accent colors.
- Set Up Custom Domain & SSL
- In Settings → Domains, add your domain.
- Update your DNS with a CNAME record pointing to ghlsnapshots.com.
- Enable SSL to secure your client data over HTTPS.
- SMTP Integration
- Navigate to Settings → SMTP Services.
- Connect providers like SendGrid or Mailgun.
- Verify DKIM and SPF records for your domain.
- Send test emails to confirm proper setup.
- Enable White-Label Mobile App
- Submit your logo, icons, and app name to GoHighLevel’s team.
- Create developer accounts on Apple App Store and Google Play.
- Publish your branded apps.
- Test installations on iOS and Android devices.
- Testing & QA
- Test your login page on desktop and mobile browsers.
- Send branded test emails and SMS messages.
- Install and open your mobile app.
- Verify push notifications work correctly.
- Fix any display or performance issues.
This process shows you how to white label GoHighLevel with no guesswork. You follow each step to launch a polished, secure platform.
Pricing & Packaging Your White-Label Service
To monetize your white-label CRM, set clear pricing tiers:
- Basic Plan
Core CRM features, custom domain, and email support. Ideal for small businesses and startups. - Growth Plan
Adds automation workflows, extra user seats, and monthly strategy calls. Best for growing agencies. - Premium Plan
Includes AI-powered assistants, advanced analytics, and dedicated support. Perfect for enterprise clients.
Decide between flat-fee or usage-based billing. Show features side by side on your pricing page. Highlight value-added services like training and custom integrations. This clarity helps clients choose the plan that fits them.
Download our agency white-label plan template!
Measuring Success of Your White-Label Platform
Tracking performance proves the value of your branded CRM:
- Monthly Recurring Revenue (MRR)
Sum of all subscription fees. A rising MRR shows healthy growth and adoption. - Client Churn Rate
Percentage of clients who cancel each month. A low churn rate indicates strong satisfaction and loyalty. - Net Promoter Score (NPS)
Survey clients to gauge willingness to recommend your platform. High scores mean you deliver value. - Platform Usage Metrics
Track logins, feature usage, and session length. High engagement signals a stickier, more useful product. - Support Ticket Volume
Monitor support requests. Fewer tickets often mean a user-friendly, stable system.
Use dashboards to keep these metrics visible. Share monthly reports with your team and clients. These insights guide improvements and show exactly how to white label GoHighLevel for ongoing success.
Download our white-label success scorecard!
About Team GHL
Team GHL helps agencies master the art of how to white label GoHighLevel. We guide you through every branding and technical step. Our experts design custom domains, dashboards, and mobile apps under your brand. We train your team on best practices. We troubleshoot issues day and night. We have served over 200 clients in real estate, coaching, e-commerce, and more. We focus on clear communication, fast results, and lasting success. Our mission is to empower you with an agency-owned platform that drives steady recurring revenue. With Team GHL, you gain a partner who cares as much about your growth as you do.
Ready to launch your branded platform? Contact Team GHL!
Conclusion
You now know how to white label GoHighLevel and build an agency-owned platform. You saw key benefits like brand consistency, new revenue, and client loyalty. You learned core features like custom domains and mobile apps. You followed a clear setup process from DNS to testing. You crafted pricing plans that drive recurring income. You planned metrics to track MRR, churn, and NPS. Team GHL is ready to guide you at every step. Embrace private-label CRM to strengthen your brand and scale your agency. Take action now to offer your own branded platform and watch your business thrive.
Ready to own your platform? Reach out to Team GHL today!
