In the continuously changing SMS marketing landscape, A2P 10DLC (Application-to-Person 10 Digit Long Code) is one of the significant regulatory updates that companies need to adapt to. For GoHighLevel companies and agencies, the transition entails that it is extremely important to know how to adapt to include the A2P 10DLC registration process. The regulations aim at enhancing the authenticity of SMS messages and limiting spam but also pose challenges, particularly in obtaining approval.
If you’re using GoHighLevel to run your client campaigns, then you literally need to learn about the A2P 10DLC registration process and how it impacts your business. This blog will guide you through the basics of A2P 10DLC registration, provide best practices, and let you know so your SMS marketing campaigns remain on track.
What Is A2P 10DLC and Why Is It Important for GoHighLevel Users?
A2P 10DLC is the latest policy for the application of 10-digit long codes for Application-to-Person messaging. In short, it makes businesses register their messaging campaigns with carriers so they are in compliance with federal and state laws in order to escape spam and unwanted messages. For agencies employing GoHighLevel, this means that if you are not registered, you will not be able to send SMS messages after the implementation date.
These are changes that have already started to take effect, and by now many companies have been affected. The deadline is now past, and without registering, agencies face potential blocking of messages, affecting business marketing operations as well as their ability to talk to customers. Luckily, GoHighLevel has several solutions and workarounds designed to help you get past these changes.
Step-by-Step Guide to A2P 10DLC Registration with GoHighLevel
1. Learn the Rules and Start Early
The sooner you start, the better it will be. GoHighLevel has made available resources to simplify the registration process. It’s important to learn about the new rules and deadlines. Remember that registration may take time, so starting early will provide you with a cushion to account for delays in approvals.
2. Include A2P 10DLC in Your Onboarding Process
When adding new clients, ensure that registration of A2P 10DLC is part of the onboarding. This will allow all new clients to properly register their SMS campaigns before launching their messages.
3. Register Existing Clients
If you have clients already on board with GoHighLevel, act now. Set up their accounts for A2P 10DLC registration immediately. By doing so, you can avoid service interruptions and keep their campaigns running uninterrupted.
4. Watch for Updates
A2P 10DLC regulations keep on evolving, and rules may alter. Make sure to be knowledgeable about any changes to new mandates or updates in the registration procedure. GoHighLevel’s support portal is refreshed regularly, and it’s better to keep monitoring for any progress and modifications that can affect your registration.
Temporary Workaround: Utilizing Toll-Free Numbers
One of the working-around solutions for agencies until complete approval is implementing toll-free numbers. GoHighLevel provides its users with the option to use toll-free numbers as a temporary solution. Though toll-free numbers are not a complete solution for the new rules, they are somewhat flexible in that you can send a small volume of SMS messages while waiting for your 10DLC registration.
However, it’s super crucial to remember that this is a temporary fix. As the landscape evolves, relying on toll-free numbers may no longer be a sustainable solution, so it’s crucial to ensure full registration as soon as possible.
Expert Insights from Shaun Clark, CEO of GoHighLevel
GoHighLevel CEO and Cofounder Shaun Clark has been outspoken on the need of A2P 10DLC registration. He stresses the long term benefits of registration and notes how vital it is for businesses to adopt the new rules right away. Shaun stated, “A2P 10DLC aims to cleanse the SMS environment by blocking spam and guaranteeing topnotch message delivery. After agencies navigate the initial hurdles, they will see better delivery rates and a more stable SMS platform.”
Although there can be a sense of urgency based on the short timelines, Shaun is hopeful that the approval process will ultimately get streamlined so that it becomes less complicated for companies to handle their SMS campaigns.
Common Pitfalls to Avoid in A2P 10DLC Registration
The A2P 10DLC registration process is not without its setbacks, and many companies make mistakes that cause holdups. To prevent delays, here are some common pitfalls to avoid:
Mismatched Business Address
Make sure your business address is exactly as it appears on file with the IRS. Any variation will cause your application to be denied.
No Legal Business Name on Your Website
Your website should have your legal business name prominently displayed, preferably in the footer, so that it is identical to the records submitted during registration.
Using Disposable Email Addresses
The authorized representative email you submit during registration needs to be a professional, non-disposable address. Don’t use general free services such as Gmail, Yahoo, or Hotmail.
Unreachable Authorized Representative
Twilio and other carriers may need to reach your authorized representative in the approval process. Ensure the contact information you give is correct and reachable.
Missing Website URL in Opt-In Section
Make sure that your site has an explicit opt-in process, with a link leading to the page where customers agree to be sent SMS messages.
No Disclaimer
Your opt-in page should have an explicit disclaimer on the usage of the user’s data to ensure compliance and transparency.
Wrong Branding
Make sure your branding is the same throughout all your SMS campaigns and the “opt-out” message is in the proper format.
Use of GoHighLevel’s Tools and Best Practices
GoHighLevel has a range of tools and resources to assist agencies with the A2P 10DLC registration process. Perhaps the most useful resource is their support portal that gives step-by-step instructions on how to go about the registration process.
Final Words
The A2P 10DLC regulations are transforming the face of SMS marketing. Although registering might appear troublesome, agencies opting for GoHighLevel can ensure a seamless ride through these adjustments by adopting optimal practices and embracing the proper technology. By early registration, evading major pitfalls, and using toll-free numbers as an interim measure, you can drive your SMS campaigns uninterrupted.
In the long run, A2P 10DLC offers a chance to optimize your SMS marketing operations and offer your clients a richer experience. Learn, follow directions, and use this challenge to become a distinguishing mark for your business.
