How to Automate Emails on Go High Level: A Marketer’s Guide?
Let’s face it, one of the best methods to connect with your audience is still email marketing. However, you are wasting valuable time if you continue to manually send emails one at a time. Email marketing automation can help with that.
If you’ve been using Go High Level, or thinking about it, you’ve probably heard about their email automation features. But how do you implement it in a way that actually functions? You have the tool, now let’s convert it into a machine that simplifies your life. In this Article, I’m going to take you through implementing email automation on Go High Level—start to finish—and introduce you to using it to build your business without all the hustle.
Why Automating Email Marketing is a Game Changer
Before we get into the steps, take a minute to consider why you’d ever want to automate your email marketing to begin with.
More Time to Reflect on the Big Picture
Hand delivering each email is now unnecessary with the use of email marketing automation. Instead, you can create background running processes that enable you to work on the creative aspects of marketing, including strategy, content, and relationship building.
Speak to the Right People at the Right Time
You can automate email marketing based on certain actions, such as when a person signs up for your list, completes a purchase, or even abandons a cart. Your emails will always be relevant, timely, and customized this way.
Regular Interaction
You can keep your dialogue open without batting an eyelid. Think of greeting a subscriber with an automatic welcome email, offering a product suggestion after a purchase, or a reminder after a webinar—all while you focus on your other tasks.
Simply put, email automation gives you your freedom back, enables you to scale, and—the best part—establishes credibility with your readers because they’re constantly hearing from you.
Step 1: Get Your Email On The Right Track (So You Don’t End Up in Spam)
Alright, let’s begin at the beginning. If your emails aren’t getting delivered, there’s no use automating them. Luckily, Go High Level makes this fairly easy.
Connect Your Email Service Provider
Go High Level integrates with services like SendGrid, Mailgun, and even Gmail. You’ll need to link your email provider to Go High Level first. Go to your Settings, find the Email Setup section, and follow the instructions to integrate your email service.
Verify Your Domain
Don’t miss this step! Verifying your domain is important for delivering emails. It keeps your emails out of spam folders. You’ll have to include a few records (SPF, DKIM) within your domain’s DNS configurations, but Go High Level holds your hand through it. Believe me, it’s worth it.
Step 2: Writing Emails That Actually Get Opened
You’ve got your email setup, now it’s time to write those emails. The goal? To keep people engaged and clicking. Let’s face it: no one likes getting generic, irrelevant emails. Here’s how to stand out in an inbox that’s probably overflowing.
Make It Personal
Subscribers love seeing their name (or their company name) in an email. Fortunately, Go High Level makes it possible to include dynamic fields that make the message personal. This might be something as basic as addressing them by name or sending them products based on previous behavior.
Write Killer Subject Lines
Your subject line is your initial impression. If it fails to make an impact, your email likely ends up directly in the trash. Be concise, get right to the point, and—above all—make it interesting enough that they’ll want to open it. And here’s a little secret: A/B test your subject lines in Go High Level to discover what works best for your crowd.
Design for Clarity and Simplicity
Your email design needs to be simple and readable. Go High Level’s drag and drop email builder makes this a breeze, and it ensures that the design aligns with your brand vision. Use a simple design, a single prominent point, and, naturally, a bold call to action (CTA).
Include Clear CTAs
Each email needs to have a purpose. Whether it’s to get someone to book a call, download a guide, or buy, your CTA needs to be clear as crystal. And no, “Click Here” won’t do. Be precise—”Download Your Free Guide Now” or “Claim Your Discount” are more irresistible.
Step 3: Let’s Talk Automation: Setting Up Workflows
Now we get to the best part. With Go High Level, you can automate just about everything about your email marketing. The magic occurs through Workflows—chains of emails that fire off based on certain actions.
Creating Your Workflow
Head over to the Automation tab and click Create Workflow. Here, you’ll set up your first automation. The key here is to select a trigger—this could be someone signing up for your list, a purchase, or even an action like clicking a link in an email.
Use Conditional Logic
Now this is where it really comes alive. You can use Go High Level to establish if/then conditions. Let’s say someone clicked on a link in your email, you can send them a reminder email with additional information about that particular product or service. Or, if they didn’t click, you can send a reminder.
Set Time Delays
Occasionally, it’s not necessarily about sending emails instantly. You may need to delay your emails—perhaps 1 day, 3 days, or even a week from the original trigger. With Go High Level, you can simply set these delays. Timing is everything when it comes to email marketing automation.
Step 4: Segment Your Audience Like a Pro
One of the greatest things about Go High Level is that you can segment your audience. Rather than sending out an email to everyone on your list, you can develop extremely targeted campaigns based on what your contacts are actually doing.
Tagging and List Segmentation
Tags provide a simple means of monitoring where a contact is within their lifecycle with you. For instance, if a person downloads your free ebook, you could tag them as “Interested in eBook.” After which, you can send them targeted emails about the interest.
Advanced Segmentation
In addition to tagging, Go High Level allows you to segment by behavior (opens, clicks, buys) and custom fields (location, job title). What this does is allow you to write emails that are hyper targeted on every contact’s interests.
Nurture Campaigns
Build nurture flows that provide more value over time. For example, if a person subscribes for a free trial, send them a sequence of learning emails about how to make best use of your product. Or, if they leave a cart, send them a sequence of reminders with the benefits of the product.
Step 5: Analyze, Optimize, and Keep Improving
Automation isn’t a “set it and forget it” situation. You have to keep an eye on how your emails are doing and tweak things as you go along.
Monitor Your Metrics
Go High Level provides you with excellent analytics to monitor how your emails are doing—open rates, click through rates, and conversion rates. Monitor for trends and adjust accordingly.
A/B Test
Test the different subject lines, body of the email and CTA each time. Testing also enables you to find out what really works with your audience and it is one of the best ways of optimizing your campaigns over the months.
Refine Based on Data
If you find some emails are not performing as much, experiment with the content, send time, or even the offer. With Go High Level, you’re able to change your workflows at will, tweaking for improvements along the way.
Final Words
You can scale your efforts and give your audience meaningful, personalized experiences with Go High Level’s email marketing automation. It’s not just about saving time. You can nurture your leads, strengthen your relationships with them, and boost sales without the constant hustle with automated workflows, personalized emails, and continuous testing and optimization.
What are you waiting for, then? Go High Level and start automating your email marketing right away.
